Everything You Ever Wanted To Know (Almost)

Frequently Asked Questions

SEO stands for Search Engine Optimisation. It is the general practice of tuning a web site or web page to be favourably viewed by the search engines. This currently includes the optimisation of the page, the visual elements it contains, the relevent keywords included in the headings and text and the general participation and reputation of the page or site in the broader internet community.
No, unless you want to make sure you're maximising your chances of attracting visitors to your website. SEO gives you the best chance of being recognised by the search engines so that your site will be displayed in the search engine results. If you do not do any SEO, all the websites of your immediate competition will rank higher in the results list, minimising your opprotunities to attract any would be customers.
Services provided by SEO companies appear to vary a great deal. In essence, any self respecting SEO practitioner should provide you with a detailed plan of what needs to be done. This should comprise of an initial phase during which on-page issues are addressed, ensuring there are no errors, that the images are the best formats and properly optimised, making sure that there are detailed 'rich snippets' present and that the site or page is well designed and caters for mobile devices.
Next, all the anciliery connections to the website need to be created or reviewed. This includes setting up business 'places' on Google and Bing, search consoles on Google and Bing, Google Analytics, social media accounts etc. etc.
Next, there should be a plan to implement a set of quality backlinks and citations and initiate a marketing campaign through one or more mechanisms. There should also be a monitoring element included by which you can measure the relative success of your campaign.
Many SEO companies do not provide all of these elements. It is quite common for SEO plans to only contain backlink building. This is because the task can easily be offloaded to cheap labour in Asia at a fraction of the cost. Easy profits, and no accoutability. Always insist on a detailed plan when engaging with an SEO provider, you must have some means of measurement to know where your money is being spent, otherwise you will have no recourse when things don't work out.
Absolutely. There are numerous SEO checkers out there, but they all focus on different things, and you need to know how to interpret them. Or better yet, simply order our own SEO Assessment and we will do all the work for you. Then you'll have a solid baseline to start from, and you can make sure the SEO provider you choose will deliver the best possible service for your needs.

SEO knowledge

We try our best to enlighten you with as much information as possible. Knowledge is power. While we feel that this is a fairly comprehensive list of questions, we welcome any requests for additional information to be included in this page. Simply drop us a comment on the contact page.